LUSTRUCRU UNVEILS ITS NEW BRAND CAMPAIGN
Some brands transcend generations and become a permanent fixture in French habits. Lustucru is one of them.
The brand has always accompanied daily meals with essential products, made in France and designed to delight the whole family.
Today, Lustucru is opening a new chapter with a brand campaign full of deliciousness and good humor.
A campaign that celebrates coquillettes
The undisputed star of French cupboards and plates, coquillettes are much more than just pasta. They evoke childhood memories, family meals, and those simple recipes that always bring joy.
With this campaign, Lustucru chooses to play with this imagery and showcase its expertise with a quirky and friendly tone.
This new communication allows an iconic Lustucru range to be brought back into the spotlight, while also introducing new products that enrich the brand's offering.
Iconic products... and new ways to enjoy them
While the classics remain at the heart of the campaign, Lustucru also continues to innovate to meet consumer desires.
The brand offers new recipes that spice up everyday meals, with products designed to bring more flavor, color, and creativity to plates.
Among these new products: Curry, Spicy, and Paprika coquillettes, an original innovation where spices are directly incorporated into the pasta.
Three recipes, three personalities, and above all, a new way to rediscover coquillettes.
A campaign in Lustucru's image
With this new campaign, Lustucru once again asserts what makes it unique: a heritage brand that builds on its history while continuing to reinvent itself.
The goal? To continue to support French people in their daily lives with accessible, delicious, and innovative products, while maintaining the closeness that is part of the brand's DNA.
One thing is for sure: at Lustucru, coquillettes are not done making headlines!
Behind this campaign, many talents worked hand in hand to bring this new communication platform to life and highlight Lustucru products.
A campaign that celebrates both the brand's classics, its Made in France expertise, and the innovations that are reinventing everyday meals.
Lustucru: pasta that has everything to please, and never runs out of ideas.
